VIROQUA, WI (Ben Caxton) — The Westby Cooperative Creamery retail store in Viroqua is moving – across the street. The “cheese store” as it’s known to area residents has outgrown its current location at 401 South Main Street the creamery says and will reopen across the street to 206 South Main, next to Subway. The new location will provide “More space, more choices, more locally produced products and extended hours” according to a statement issued this week. The location will offer many new amenities that weren’t feasible before, including a coffee station, yogurt parfait station, more parking, and easier accessibility. The decision to move the cheese store was driven by increases in store traffic and growing sales. The cheese store has become a landmark for visitors, who can’t drive through the area without getting cheese curds and other dairy foods Westby Cooperative Creamery makes. The move is expected to be completed by the end of the month.